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LG KG800 is the European version of the LG Chocolate, the first product of LG Black Label Series. It is a GSM Tri-Band mobile phone manufactured and sold by LG Electronics. It was released in May 2006 and had its marketing strategy planned and executed by John Bernard, a marketer based in the UK. The KG800 is a 'slider' style phone that reveals touch sensitive buttons on its face, which activate upon sliding the phone open.
The Chocolate became highly popular and was noted for its fashionable design, low weight (88 grams), and its 1.3-megapixel camera with camcorder. 1.4 million units were sold in its first three months in the European, Asian, and Latin American markets.